About Us

Hello, we’re Potential

We're working to secure employment and security for those exiting the criminal justice system. We partner with community nonprofits, agencies, and employers to facilitate the entire re-entry process.

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1000+
The number of people we're working with to change the re-entry landscape.
2020
We’ve been working for under a year and have already delivered lasting impact. We have big plans for the coming years.
$100k+
The amount we've raised from those who believe in our mission.

Our Vision

There already exist a wide range of employers interested in hiring the formerly incarcerated as well as strong, freshly-renewed financial incentives to expand the employer pool. As well, there are numerous localized nonprofits — and, in most cases, actual detention centers — invested in the re-entry process.

What’s missing is a bridge between these pillars that can be easily applied to any community while still respecting the re-entry work that already goes on in such communities. Potential acts as this bridge: a platform that existing nonprofit networks work directly with in connecting their clients with opportunity, and that an ever-increasing list of employers can use to find employees that help them benefit financially and culturally.

Read More About Potential and Stories on Our Blog

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We've seen every side of the system and are committed to changing it.

Our team and board has over 75 years of collective experience working in corrections and criminal justice.

Want to partner with us?